Why the Sentiment King?

The Sentiment King is for professional money managers and private investors who know the importance of “market sentiment” when making their investment decisions. History shows that 50%, or more, of an asset’s price is driven by investor emotion, not economic factors. The Sentiment King provides objective reports that monitor what investors are thinking, feeling, and doing in three markets – the stock market, the oil market, and the gold market.

Warren Buffett said: “A simple rule dictates my buying: Be fearful when others are greedy and be greedy when others are fearful.” Notice he didn’t say, “interest rates” or “earnings”, just emotions. This is what makes investing so hard; you must buy when things look bleak, then sell and walk away when the future looks bright and everyone’s making a killing. The Sentiment King is dedicated to helping investors do this.